Sustainable growth starts with the right connections
International growth in technical B2B niche markets requires more than identifying an attractive market. It's about understanding the business, the market and the people who shape it.
Next Field combines over two decades of international commercial and technical experience with a strong global network built across markets, industries and cultures.
This combination helps technical companies gain the right market insights, reach relevant people and partners, and turn international opportunities into sustainable business.
That is why Next Field follows a structured, project-driven approach that provides clarity, flexibility and measurable progress throughout the process.
Our approach is structured around four key phases: Ready. Set. Aim. Go.
At this stage, we assess whether your international ambitions align with your organisation’s current position. We look at your achievements, capabilities, resources, value proposition and commercial readiness.
The outcome is a clear view of where your organisation stands today, including the strengths to build on and the gaps that may need attention before moving forward.
We explore how the market values your proposition, what customers really need and which commercial channels are best suited to reach them.
The result is a validated view of the market opportunity, providing the insight needed to decide where to focus first and which route to market offers the strongest outcome.
We challenge, connect and build on our findings to develop a tailored strategy with a clear direction forward. The insights from your organisation and the market come together to define priorities, positioning and the commercial approach.
The result is a practical strategic blueprint that provides a clear direction and the actions needed to move forward.
We help you turn the strategy into action, building the commercial presence, partnerships and structure needed to create sustainable growth.
Our support is tailored to what your organisation needs, from targeted assistance and introductions to more active support during market entry and implementation.
Next Field
I’m Andreas van Meeteren, founder of Next Field.
With more than 25 years of experience in technical B2B environments, I have gained a broad understanding of what it takes to build and grow a manufacturing business. Commercially, technically and organisationally.
My international experience spans market development, sales, channel development and commercial leadership, working with customers, agents, distributors and partners across different countries and cultures.
I have established and managed global sales operations, including establishment and operational management of local offices, giving me first-hand experience of what it takes to build a commercial presence in a foreign market. Over the years, I have gained long-term commercial partnerships and built an extensive international network.
My commercial perspective is backed by hands-on experience across different areas of a manufacturing organisation. Having been active in engineering, purchasing and logistics before moving further into commercial and leadership roles, gave me the right understanding on how the different parts of a technical business connect. And how changing market cycles can affect an organisation over time.
My technical background and continued commercial education have further shaped that perspective, allowing me to combine an understanding of products and processes with international business and market development.
I prefer working in a direct and pragmatic way. I ask critical questions, challenge assumptions and provide feedback. People don't hire me for what they already know, they hire me for the other bit.
This allows me to look beyond the commercial opportunity alone. Experience helps me understand whether it fits the business behind it, what it takes to make it work and how to turn international ambition into sustainable growth.
